The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
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To celebrate this technological breakthrough, only 888 restricted version bottles will probably be developed building this an unmissable bit of history for collectors.
This new, light-weight bottle is a point of exquisite magnificence; but extra importantly, it demonstrates what is possible With regards to lightweighting glass. We'll keep on making use of these learnings across our selection, getting far more progressive strides as we glance to the future of Scotch.”
Johnnie Walker’s 5 years of analysis and development have meant which the information gained is currently being applied over the range of Diageo solutions.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a take a look at-and-learn model, planning and Checking out with out limitation and imagining what the future of lightweight luxury packaging could provide.
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The expose of Johnnie Walker Blue Label Ultra signals the model’s commitment to innovation, with hopes that the ground-breaking style and design could encourage the more deluxe, light-weight, and low-carbon whisky bottles of tomorrow.
The result can be an sector-initial that, as well as accomplishing exquisite attractiveness, showcases what luxurious, lighter-fat, reduced-carbon bottles of the future could appear like. As A part of the Diageo Spirit of Development action prepare, Johnnie Walker aims to lessen the fat of glass Employed in its packaging; an ambition which is directed at lowering the level of carbon emissions connected with packaging.three Whilst the technological innovation is not nevertheless accessible to start bottles of this fat at scale, forever, the understanding Johnnie Walker has garnered is previously remaining applied to lightweighting tasks over the Diageo portfolio.
. The Formerly claimed ‘lightest excess weight Scotch whisky bottle’ was launched by a British isles retailer and weighed around 298 grams.
With less than 888 bottles released check here globally, Each individual bottle is independently numbered and introduced in the luxury collector’s scenario.
We are here when you're all set to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our environment of whisky.
Diageo has said that the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was introduced by a United kingdom retailer and weighed about 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo Besides this, Diageo has introduced that a royalty-totally free license towards the patent will probably be provided to anybody who needs to join Johnnie Walker in its mission. Lindley stated: “Rather than keep this new know-how near to our chest, we’re psyched to offer a royalty-free of charge licence to our granted UK patent to the earth.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
“We’re most likely about 12 months from These initial items hitting the market because of the lightweighting plan.”
That is a 1-off bottle for now illustrating the artwork in the possible, being a style experiment and redefining light-weight as luxury. We'll continue to apply these learnings through the wider Diageo array.
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With our focused center on presenting lightness across every structure aspect, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.